The Alfa Romeo Giulietta (Type 940) is a small family car produced by the Italian automaker Alfa Romeo. Giulietta production started towards the end of 2009 and was introduced at the March 2010 Geneva Motor Show. In a viability plan forwarded to the US Government in February 2009, Chrysler (a partner of Alfa Romeo parent company Fiat) reported that the 147 replacement would come to market as the Milano and that it could be built in the USA. However, as of early 2010 Fiat was instead planning to concentrate on bringing larger models to the US, such as the Giulia. The Giulietta came in second place in the 2011 European Car of the Year awards. Between 2010 and 2012 around 200,000 Giuliettas were built.
The 2010 Giulietta is available only as a 5-door hatchback. The Giulietta got its Italian dealer presentation on 22 and 23 May 2010. The Giulietta advertising campaign is made with Hollywood actress Uma Thurman. The end of the advert features the car's mottos - 'I am Giulietta, and I am such stuff as dreams are made on' and 'Without heart, we would be mere machines'.