The Buick Riviera is a personal luxury car produced by Buick from 1963 to 1999. GM's first entry into that prestige niche, the Riviera was highly praised by automotive journalists upon its high-profile debut. While early models stayed close to the original form, subsequent generations varied substantially over the Riviera's thirty-year lifespan. In all, 1,127,261 were produced.
Unlike its contemporary GM E platform stablemates, the Oldsmobile Toronado and Cadillac Eldorado, the Riviera became front wheel drive starting in 1979.
The Riviera name has been given to concept cars displayed at auto shows in 2007 and 2013 in hopes of resurrecting the marque, but no plans to do so are currently in place.