The Hyundai Genesis (Korean: 현대 제네시스) is a full-size / executive four-door, five passenger, rear-wheel-drive luxury sedan manufactured and marketed by Hyundai since 2008 and now in its second generation.
It was introduced in concept form at the 2007 New York International Auto Show and was internally designated as the BH model. It was expected to cost $533 million to develop. Hyundai began marketing the first generation Genesis worldwide (with the exception of Europe) in 2008, as a "premium sports sedan".
The second generation Genesis (internally designated as model DH) debuted in Seoul, Korea in November 2013 followed by the 2014 North American International and Toronto auto shows. It is marketed worldwide.
The name Genesis reflects Hyundai's first entry into the luxury market segment.
On 4 November 2015, Hyundai officially announced the Genesis brand will be spun off into Genesis Motors, the new luxury vehicle division for Hyundai. The leap into a stand-alone, luxury brand comes on the heels of marked success in the luxury market, paired with consumer demand for the Genesis name. The Hyundai Genesis rebranded in 2017 as Genesis G80.