The Mitsubishi RVR is a range of cars produced by Japanese manufacturer Mitsubishi from 1991 to 2002 and from 2010 to present. The first two generations were classified as compact multi-purpose vehicles (MPV), whereas the model introduced in 2010 is a compact crossover.
The RVR was Mitsubishi's Recreational Vehicle debut during the Japanese economic boom. The cars were sold at the Mitsubishi Japan dealership chain called Car Plaza. RVR is an acronym for "Recreation Vehicle Runner". In addition, the original logo had a Cyrillic Я on the first letter. It had a convenient size passenger cabin and spacious 4–5 person capacity with a youth-oriented approach, therefore making it more appealing to young people . Television commercials in Japan used Bugs Bunny and Daffy Duck as spokespeople. It was also developed and released during Japan's "bubble economy", and had gained popularity due to its ease of use sliding door on the passenger side.
It was a tall wagon, off-road model that sought awareness towards "sports gear" or outdoor lifestyles to other companies, similar to an approach used for the introduction of the Honda CR-V, allowing drivers to setting their own routes, and it had an especially good sales record in the beginning, even with the decline of the RV sales boom. Unfortunately due to declining sales, it was discontinued in August 2002.
The reintroduction of the "Sports Gear" RVR nameplate is an attempt to inherit the popularity of the first generation vehicle. It was released in Japan on February 17, 2010. It does not feature a rear sliding door, due to the current perception that SUVs have conventional doors, and sliding doors are typically installed on family vehicles. The RVR logo no longer uses the inverted Cyrillic "Я" on the first letter.
The trim level that is typically used is the grade name "Sports Gear", a feature Mitsubishi is reintroducing, such as Airtrek and Grandis.